Creating a side hustle that allows a steady income to go into your bank every month is a smart way to ease yourself into starting a full business. Even if your side hustle is small and doesn’t bring a lot of sales or contact, it is important to treat it as a fully-fledged business in order to grow. If you are struggling to decide whether you should invest more time and money into marketing, it is important to understand that a side hustle is simply a business that hasn’t got your full attention yet. If you wanted to make this a bustling business, you need to put more time into it and follow these simple steps on how to brand your side hustle.
One of the first things you need to be doing is to create your business name so that you can promote your business properly. Even if your brand name is your personal name, having a brand identity is crucial if you want to sound professional to people who have not used your services yet.
Whilst many will have small stalls or a social media shop, this doesn’t compare to having a website. Having a well-optimised website for search engines will bring more qualified users to your site which leads to a better chance of landing a sale or enquiry. By having a website, you automatically make yourself look more professional and trustworthy. Here are some factors to consider for your website.
- Outline your services, products and your value proposition.
- Demonstrate what makes you better than your competitors.
- Show proof of quality and customer satisfaction
- Provide your contact information.
Having a website optimised is essential if you want people to be able to find you. Creating an SEO strategy for your website can greatly improve your chances of being successful with your venture.
It is essential to have a logo for your new business in order to get the most out of your marketing and advertising. For example, imagine if your family member showed you a great or interesting product or service. Then imagine seeing the same product or service on your social media feed. This would of course engage your intrigue to a point where you are going to want to know more about it. This is why imagery is so important, it allows your customers to recognise your business. Simple imagery is easy to remember so more people will recognise you more.
Business cards are not dead, some may think they are, but they really aren’t. Especially when you are setting up for yourself. Business cards are not only for the person you give them to, but a business card can be passed from person to person, so if you do well, there is no reason why your customers wouldn’t give it to one of their acquaintances.
Branding your side hustle can be difficult, but it is definitely worth doing it right the first time. If you have to re-brand down the line, this can result in customers losing trust in your business. Hiring a design agency Leeds or Manchester based for some of the best talents in the UK.