Live shopping, where influencers visit shops and try on garments for his or her online audiences, is big in China and making inroads in the West. A new crop of start-ups are betting Zozo and its predecessors had been just ahead of their time. The rapid shift toward e-commerce could create new demand for garments that don’t need to be tried on. Retailers seeking to reduce the variety of returns could steer clients toward digital fit technology. For many shoppers, two-day transport simply isn’t fast enough anymore. A 2018 PwC survey found that more than forty % of respondents stated they might pay for same-day transport and 23 % stated they’d pay for supply that comes within three hours.
- Instagram has shoppable posts, where users can purchase an influencer’s bag or sun shades from inside the app.
- Too much personalization can be creepy, hence why brands that over-personalize are three