54% of consumers are probably to look at a product online and buy it in a physical store. Because online brands are seeing conversion rates of as a lot as 30% through Facebook and Instagram livestreams, together with lower product return charges. Social commerce gross sales are expected to just about triple by 2025, with greater than one-third of Facebook users planning to make a purchase instantly through the platform in 2022. Retailer Forever 21 partnered with Roblox to create virtual stores in its metaverse, appropriately named the Forever 21 Shop City. Players run the virtual retailer as if it was their very own, and purchase merchandise for his or her avatar by way of the game. Online buyers are more and more involved about their privateness.
- A quarter of the whole return figures came from e-commerce gross sales, most of which was from attire retailers.
- Bluefly caters to high-fashion